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ON PAGE SEO
On-page SEO refers to the optimization techniques that are implemented directly on a website to improve its visibility and rankings in search engine results pages (SERPs). It involves optimizing various elements and aspects of a webpage to make it more appealing to search engines and users. Here are some key components of on-page SEO: Keyword Research: This is the foundation of on-page SEO. It involves identifying relevant keywords and phrases that users are searching for in search engines.
OFF PAGE SEO
Off-page SEO refers to the optimization strategies and techniques that are implemented outside of your website to improve its search engine rankings and visibility. While on-page SEO focuses on optimizing elements within your website, off-page SEO involves activities that occur off-site and are aimed at promoting and increasing the credibility and authority of your website. The key aspects of off-page SEO include: Link Building: This involves acquiring high-quality backlinks from other websites.